1000 Years Magazine



Opium Magazine created an issue that will take 1000 years for it to reveal the story, which is 9 words long - that's one word per century. They are using two layers of black ink. The top layer will disintegrate with exposure to UV light and reveal words in the bottom layer.

The concept plays around with the idea of anti-instant gratification. But the more interesting story, I think, is how they are using this to make print relevant. Magazines are disposable. And this device forces you to keep it for a while, but also creates the kind of spectacle to gain the attention that this medium so desperately needs to be meaningful to people. Interestingly, they didn't try to establish relevance through content but rather interaction with that content. Have all the stories that can be told, been told?

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