Korean Style Mexican food on Wheels!

Those lucky enough to be in LA have the pleasure of eating from Kogi BBQ – a traveling taco truck that let’s their fans know about their whereabouts through Twitter. The idea for the truck was conceived via a drunken epiphany, but the social media tie-in was purely through need as the owner Mark Manguera asked his friends to help hype the truck through their own blogs, Facebook and Twitter profiles. Now, social media is the the metaphorical store front as that's where fans learn about the stops as well as new menu items.