How Google Could Die

Why Could Google Die...

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faberNovel, a French innovation company, has released an analysis on the threats and weaknesses that could present some problems to Google down the road. It's an interesting analysis because we've always thought of Google as one that can do no wrong.

Some of the surprises in there were: the inability to hire and retain key people, inability to scale operational process and development of innovative disruption on Google's markets. It seems as though what made them strong and unique before are starting to become liabilities as the company becomes larger and more corporate.